Oh, Please
ESPN’s list of 25 best sports commercials gets a lot of things wrong.
First, it completely overlooks the outstanding Nike ad “Before,” which shows footage of a bunch of athletes warming up while an orchestra tunes up in the bathroom AND the ad in which famous athletes play different sports. It also missed the new Adidas “impossible” campaign, which features Laila Ali fighting her father, Muhammad, and a young gymnast on the uneven parallel bars with Nadia Comaneci.
Second, it includes one of the worst commercials from the 2003 Superbowl: the asinine “Yao Yo Yao Yo Yao Yo Yo-gi” spot. Check out what I wrote about that when it orignally aired (scroll down to 7:08).
I’m not a big fan of the whole ESPN list thing to begin with (it seems like there’s at least a half-dozen running concurrently on the site at any given time), but these errors are especially egregious.