I see a lot of dumb ads, so I’ll try to make this a regular feature here.
Today’s stupid ad: Budweiser.
Miller Lite has the amusing “President of Beers” campaign, in which they propose their brew’s candidacy for the aforementioned fictional post, while poking a little fun at Budweiser, the (tyrannical) King of Beers.
Budweiser, despite being the most popular beer in America (and one of the biggest spenders on advertising in any industry), couldn’t take it with good humor, however, and decided to bring back their lizards to fight back.
In a recent ad, the lizards discuss how Miller is not eligible for president of beers since they were bought by a South African company, and how the ad agency behind such a campaign did a terrible job.
Here are my problems with this:
1) Miller was “born” in the USA, and even though they are owned by a company in another country, they could still claim American citizenship, were there such a thing for beer. It’s not like Heineken is claiming to be an all-American beer; this is Miller Lite, dammit!
2) Budweiser is the big dog on the block here–do they really need to beat up on Miller Lite?
3) “President of Beers” is a fictional title. There’s no such thing, Budweiser! So why get all technical about it?
4) Even if you don’t like Miller’s campaign, you have to admit that “traveshamockery” is a great word.
5) The Miller campaign is amusing–at least the first 60 times you see it. And that crappy ad agency apparently got Budweiser’s (and Wonkette’s)
attention, so they couldn’t have done that bad a job.
6) If it was bad that Miller paid that agency for the original ads, it’s much worse that Bud is paying for ads to dispute what they have just spent thousands of dollars and hours of airtime describing as a bad job.
Update: (6/27/04) Check out this article by Seth Stevenson of Slate, in which he made most of the same arguments I just did.